the brand story

The RB Archive is more than a clothing brand; it's a story woven from two worlds. Born from Rachel's final university collection, "The Ashanti Urbanist," the brand embodies the unique clash of her upbringing in London's Tottenham and the rich heritage of her Ashanti grandfather.

A Story of Contrasts:

Rachel found herself straddling two realities - the vibrant yet often overlooked streets of Tottenham and the regal legacy of her Ashanti lineage. This contrast became the fuel for her creativity. The Ashanti culture, with its dazzling woven fabrics and gold accents, stood in stark contrast to the urban landscape she called home. Yet, in this seemingly dissonant harmony, Rachel discovered a powerful truth - her story was a beautiful collision of worlds.

Luxury Redefined:

The RB Archive challenges the traditional notions of luxury fashion. We believe luxury is about more than just a price tag. It's about honoring cultural traditions, empowering individuality, and using exceptional craftsmanship. We source high-quality, ethically produced materials and collaborate with skilled artisans to ensure each garment is a timeless treasure.

Modesty with a Message:

Our designs embrace a touch of modesty, reflecting a desire for conscious self-expression. We move beyond the hyper-sexualized portrayals often depicted in fashion, offering clothing that empowers you to define your own style narrative.  Through subtle kingdom-inspired messages woven into the collections, we offer a deeper connection for those who seek it, a reminder of the strength and resilience found within heritage.

A Bridge Between Worlds:

The RB Archive isn't just luxury fashion or just streetwear. We exist at the intersection, a bridge brand that merges the elegance of tradition with the edginess of urban life.  Our designs are a celebration of underrepresented voices in the luxury space, offering a platform for cultural expression and a unique perspective on fashion.